We are constantly bombarded by the media with images of perfect looking skin, expensive products and make-up tutorials.

With this project I wanted to create a campaign showing the beauty of natural skin, self-accepting and normalizing going make-up free. After all, we’re only human and no one should have to hide their humanity.

I designed little packages in the form of make-up products. The boxes and bottles contained a small mirror, make-up wipes to symbolize the topic and a link to a website with information, stories and visuals.